Key Concepts in Marketing - Jon Sutherland

Key Concepts in Marketing


956 000 сум
  • Автор: Jon Sutherland
  • Год издания: 2004
  • Кол-во страниц: 320
  • Издательство: Palgrave
  • ISBN: 978-1-4039-1527-6
  • Серия: -
  • Формат: мягкая обложка

Описание книги

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.